Ain’t your daddy’s race
art direction, website and publication design
nascar came to us with a problem: Increase viewership, attendance, and awareness of the Chicago street race with Gen z. we created a solution for doing just that.
Billboards, Wall murals & Station takeovers
Traditional out-of-home mass advertising encourages viewers to visit getofftrack.com. This self-designed webpage expands upon the race details and strategic collaborations
placed in major cities like atlanta, Charlotte, chicago, New York City, and more
Video advertisements
20s & 3os spots set to air on peacock, and nbc to increase awareness and streaming of the race
storyboard for third advertisement and copy for any social media posts.
Getofftrack.com
stand alone website for expanding upon the race details and strategic collaborations of this campaign. used as a support to the nascar chicago weekend.
Want to know more about the in’s and out’s of this campaign?
click the button below to download our playbook and see our research and other strategies laid out!